Karl-Friedrich Scheufele: Time, Watches, and a Legacy (2026)

Chopard’s Karl-Friedrich Scheufele: A Passionate Watchmaker’s Journey

In the world of horology, few figures embody the spirit of innovation and tradition as seamlessly as Karl-Friedrich Scheufele, Co-President of Chopard. His journey, as revealed in the Twelve on Time series, offers a captivating glimpse into his personal relationship with time, creativity, and the art of watchmaking.

The Revolutionary Encounter

What watch changed the way Scheufele viewed watchmaking? It was the Astronomical Watch No. 3 by Ferdinand Berthoud, a masterpiece conceived in 1775 and executed in 1806. This encounter with the past inspired him to appreciate the intricate craftsmanship and timeless design that define the best timepieces. Scheufele’s fascination with this watch underscores the importance of heritage in watchmaking, a theme that resonates throughout his career.

The Essence of Excellence

What qualities does Scheufele value most in a watch? Timeless design, exceptional craftsmanship, and precision. These elements, he believes, define a watch’s ability to transcend time and remain relevant across generations. The minute repeater, with its acoustic dimension, stands out as his favorite complication, adding a layer of sophistication and craftsmanship that he deeply admires.

The Speculation Debate

What trend does Scheufele find overrated? Among several trends, he doesn’t perceive any as truly overrated. However, he is concerned about the trend of buying watches for speculation. Fortunately, this practice is losing momentum, allowing the focus to return to the art and passion of watchmaking.

The Craftsmanship Detail

What detail reveals a watch’s care? Scheufele pays close attention to the finishing of watch cases and movements. The few timepieces that feature exquisite finishing, even on components not visible to the naked eye, are a testament to the dedication and craftsmanship that go into each piece. This attention to detail is a hallmark of Chopard’s commitment to excellence.

The Evolution of Watchmaking

What moment shaped watchmaking as we know it today? The introduction of mechanical wristwatches with greater affordability was a pivotal moment. This innovation allowed watches to reach a wider audience, democratizing the appreciation of mechanical craftsmanship and precision.

The Industry’s Challenge

What challenge does the watch industry face? Transmitting the passion for mechanical watches to the younger generation and preserving craftsmanship. Scheufele recognizes the need to engage and educate the next generation about the beauty and value of mechanical watchmaking.

Sources of Inspiration

What outside sources inspire Scheufele’s thinking in watchmaking? The world of antique watchmaking, classic cars, visual arts, and nature. These diverse influences enrich his perspective, blending the past with the present and the tangible with the abstract.

A Dream Unfulfilled

Which watch does Scheufele wish he had created? The Astronomical Watch No. 3 by Ferdinand Berthoud, a testament to the period in which it was conceived and the means used to build it. This dream underscores his deep appreciation for the historical and technical achievements of the past.

The Timeless Companion

Which watch does Scheufele wear most when nobody is watching? The original Chopard L.U.C 1860, featuring the company’s first in-house calibre 1.96. This watch, a milestone in Chopard’s history, holds a special place in his heart, symbolizing the brand’s commitment to innovation and tradition.

The Guiding Figure

Which personality has shaped Scheufele’s view of watchmaking? Ferdinand Berthoud, whose publications in the 18th century shared outstanding watchmaking knowledge. Berthoud’s legacy continues to inspire Scheufele, highlighting the importance of knowledge and tradition in the evolution of watchmaking.

Advice for Younger Collectors

What should younger collectors focus on before buying their next watch? They should prioritize timeless design, exceptional craftsmanship, and precision. Additionally, they should consider whether they will still appreciate a given timepiece in ten years, ensuring that their collection remains a source of joy and meaning.

Karl-Friedrich Scheufele’s journey, as revealed in the Twelve on Time series, is a testament to the enduring appeal of watchmaking. His passion, expertise, and appreciation for the past and present make him a true visionary in the world of horology.

Karl-Friedrich Scheufele: Time, Watches, and a Legacy (2026)
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